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The Pantone Color Institute's - Color of the Year 2023

The Pantone Color Institute's 2023 color of the year is 'Viva Magenta'

It is described as: "Brave and fearless, a pulsating color whose exuberance promotes optimism and joy," "Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundary-less shade."

The company went on to describe the color as "audacious, witty and inclusive of all." So interesting that the inspiration came from this beautiful beetle.

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